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L’Oreal Opens its Largest Factory

L'Oreal is investing in the growing South-East Asian beauty market, with its new facility in Indonesia.

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By: Jamie Matusow

Editor-in-Chief

L’Oreal has opened its largest factory, in Indonesia. The beauty company has invested 100 million Euros to open a 66,000 m2 facility in the Jababeka Industrial Estate in West Java, which is east of Jakarta. The new factory will serve as a production hub for the South-East Asian region.

“As we have been successfully operating a factory In Indonesia since 1986, the country is therefore the clear choice for L’Oreal’s ASEAN production hub,” said Jean-Philippe Blanpain, executive vice-president of operations, L’Oreal. “Building our largest factory in Indonesia once again demonstrates our dedication to providing Indonesians and the markets in the ASEAN region products with superior quality and value,” he added.

According to L’Oreal, its highest growth has been in the Asia-Pacific market. This new facility is a step toward its goal of reaching one billion new customers during the next ten years.

“The Jababeka plant reflects our confidence in the continuous expansion of the Indonesian market and our strong commitment to the country,”said Jochen Zaumseil, L’Oreal’s executive vice-president, Asia Pacific Zone.

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